Civil crews, ready to work.

The business

A civil workforce specialist supplying skilled crews to civil and infrastructure projects across Sydney and NSW.

The challenge

Competing against national labour hire brands with nothing online that showed the depth of the crews behind the business.

Strategy

Own the civil specialisation rather than compete on general labour hire, and speak to clients and candidates separately.

What we delivered

A direct, sector-specific site that leads with civil capability and splits hiring from job applications.

Outcome

Clients arrive already qualified, and candidate applications come through the site instead of the phone.

Bedrock Workforce is live at bedrockworkforce.com.au. Every asset built for this project is owned outright by the client.