Tools that hold their edge.

The business

A trade tooling and hardware supplier selling direct to tradespeople online.

The challenge

A growing range that was difficult to browse, compare and buy from.

Strategy

Fix the structure before the styling — categories that match how a tradesperson actually shops.

What we delivered

A restructured online store with clear categories and a short path to checkout.

Outcome

Products are easier to find, and orders are easier to complete.

Australian Blades & Hardware is live at australianblades.com.au. Every asset built for this project is owned outright by the client.